Prediction is cheap, unlike ethics
The semiconductor lowered the cost of arithmetic, which the Harvard Business Review cites to predict that the economics of machine learning mean we’ll start using predictions on everything: “The first effect of machine intelligence will be to lower the cost of goods and services that rely on prediction.” The next step will be that we’ll start using prediction as an input even in industries where it has typically had little reason to be applied.
That shift is already underway as big tech companies change their business models to incorporate AI at every level. Google, Facebook, Twitter, Amazon, and Microsoft are all investing heavily; they’ve even worked together to establish best practices in AI ethics, a partnership from which Apple was notably marked absent.