The only thing Alex Jones got right is the name
“Perhaps what I’ve actually done is scraped the topsoil off the surface of 2016 and found one of the underground springs that has been quietly nurturing it,” says journalist Carol Cadwalladr, who describes the way that the right has proven much more effective, and zealous, in "colonizing" the online real estate adjacent to innocuous queries to create their own reality.
Google quickly stepped in after her article described the dominance of racist pages posing as fact, gamed to appear at the top of touchy queries about Jews and African-American crime.