Can a racist meme be rehabilitated?
Less than a month after the Anti-Defamation League added Pepe the Frog to its database of online hate symbols, the group teamed with Pepe creator Matt Furie in a campaign to #SavePepe using “a series of positive Pepe memes and messages.”
In an article he wrote for TIME, Furie mentions both his dismay at losing control of his creation, but also his hope for redemption in the the ever-changing nature of memes. Hopefully he'll have more success than #ImWithKer.