The Morning News

Thursday, August 21, 2008

Currently: having a blast (summer publishing)
Today’s Feature: “Second Place is First to Lose” by Todd Levin
Latest in Digest: Engaging the Fans
» Advertise on TMN via the Deck
June 30, 2004

Advertising on TMN

Very exciting to announce: TMN now has text-ads (see today’s headlines)! It’s a plan we’ve been working on for months, so it’s nice to see it finally enacted. Here’s the deal:

—One text-ad will be randomly selected to be served with every batch of the headlines viewed. Click here to find out how you can buy a text-ad to showcase just about anything linkable on the web! Our pricing structure (from $10 to hundreds of thousands of MILLIONS) is fit for bragging about your blog, selling your magazine’s subscriptions, telling the world about your homemade dog-parkas, or proposing to your boyfriend! (That last one’s probably not a great idea.)

—Why is TMN a great fit for your advertising plan? Click here to read about our statistics, position, and readership, but know that you’re getting your ad in front of more than a million eyeballs a month, in one of the magazine’s most well-read features. Plus, you can track your clicks and impressions with a personal account and customize your ad at any time.

—A note on our ethics: I can’t say it any more strongly than we’ve stated on the Advertising page, but I’ll repeat it here: TMN’s writers, editors, and staff will have no idea what ad may appear alongside any piece of content (as with the Google ads on the story pages), and will never write, edit, or publish any piece of content with any ad in mind. It is wholly in TMN’s worst interests to do so, entirely against its ethics and principles, and we will hang our integrity on this point for our readers’ faith in the magazine’s value and survival.

—Thanks to Dan Benjamin at Automatic Labs for developing the software that runs this whole shebang. We appreciate his wisdom.

If you have any questions, . Please know that we will be fine-tuning the system slow but sure.




TODAY’S FEATURE

Second Place is First to Lose

The current war between console makers is bloody, and sides must be chosen. Concluding his series on the video games that have formed him, TODD LEVIN looks to the next generation.

Royalty Check

Fame!

Clay Risen investigates three cases of skewed distinction: individuals renowned for one thing and completely unknown for another.

NEWSLETTER

Prize Lovers Apply Here

More addictive than heroin, more challenging than Sudoku: the TMN Map Quiz, delivered hot, fresh, and diabolical to your inbox every Friday.

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DIGEST

Engaging the Fans

Of Montreal have devised a marketing strategy to entice fans into buying (rather than stealing) digital downloads of their new album: offering specially designed merchandise with every purchase.